The goal of the fatherhood.gov is to provide, facilitate, and disseminate current research and proven and innovative strategies that encourage and strengthen fathers and families through a number of activities and resources. A commercial campaign titled “Dance Like A Dad” was being led by Campbell Ewald and was already in the works for fatherhood.gov when CE reached out to us to produce a print campaign to pair with it.

Capture The Moment

The campaign tagline “Make a moment. Dance Like a Dad” is part of fatherhood.gov’s ongoing effort to encourage dads to play an active role in their children’s lives and we at Dana Hursey Photography had the privilege to capture the fun and joy of the project for print use.

Teamwork Makes The Dream Work

While another company produced and managed all the commercial aspects of the campaign, we were tasked with providing new talent, wardrobe, and makeup for the following day’s print shoot at the same residential location. The Dana Hursey team successfully worked with the commercial production company to ensure the desired set dressings were still in place for the print shoot. The communication and partnership with the commercial production team went so smoothly and the entire campaign was a winner!

Flexibility and Precision 

Having produced many of our own large scale projects as well as having shot numerous piggyback campaigns, we were able to seamlessly work with the commercial team to efficiently move in after their production and effectively shoot three different scenarios in one day with ease. My team also continued to show our mastery in casting strong talent and all models gave above and beyond performances on camera.

Hit The Mark

The “Dance Like a Dad” campaign was a huge success and all partners were thrilled with the results. Since its release, the license has been extended multiple times, and the campaign has also won multiple awards like 1st Place in the 2021 APA Awards.

AND OMG… We shot MOTION for them as well!