The goal of the fatherhood.gov is to provide, facilitate, and disseminate current research and proven and innovative strategies that encourage and strengthen fathers and families through a number of activities and resources. A commercial campaign titled “Dance Like A Dad” was being led by Campbell Ewald and was already in the works for fatherhood.gov when CE reached out to us to produce a print campaign to pair with it.

Capture The Moment

The campaign tagline “Make a moment. Dance Like a Dad” is part of fatherhood.gov’s ongoing effort to encourage dads to play an active role in their children’s lives and we at Dana Hursey Photography had the privilege to capture the fun and joy of the project for print use.

Teamwork Makes The Dream Work

While another company produced and managed all the commercial aspects of the campaign, we were tasked with providing new talent, wardrobe, and makeup for the following day’s print shoot at the same residential location. The Dana Hursey team successfully worked with the commercial production company to ensure the desired set dressings were still in place for the print shoot. The communication and partnership with the commercial production team went so smoothly and the entire campaign was a winner!

Flexibility and Precision 

Having produced many of our own large scale projects as well as having shot numerous piggyback campaigns, we were able to seamlessly work with the commercial team to efficiently move in after their production and effectively shoot three different scenarios in one day with ease. My team also continued to show our mastery in casting strong talent and all models gave above and beyond performances on camera.

Hit The Mark

The “Dance Like a Dad” campaign was a huge success and all partners were thrilled with the results. Since its release, the license has been extended multiple times, and the campaign has also won multiple awards like 1st Place in the 2021 APA Awards.

AND OMG… We shot MOTION for them as well!

Daddy’s Chicken Shack is a local SoCal favorite with a big and bright future. Their consistent commitment to simple, high-quality ingredients that tastes oh-so yummy is what sets them apart from their competition and what is the driving force behind this Pasadena-based company to expand. With this expansion plan on the horizon for Daddy’s Chicken Shack, it became apparent to the owners that there was a need for photography of their entire menu. From there, the Daddy’s Chicken Shack owners reached out to us to make it happen.

Taste the WOW Factor

Daddy’s Chicken Shack’s goal was to walk away with a library of bold and rich imagery that visually captured the quality and yumminess of their products with the secondary goal of elevating their brand to the next level from a single-location business to a national-wide franchise.

Obstacles Overcome

With a tight budget and limited time, we opted to host the shoot at their local Los Angeles area restaurant. Their indoor space was tight and not ideal for a photo shoot but we were able to troubleshoot and nimbly set up an outdoor studio at the restaurant’s adjacent patio.

Attention To Detail

During the shoot, we employed a high-tech process to create HIGHLY detailed visuals that gave the photos the flexibility for a wide range of uses across digital and print assets alike. The imagery captured surpassed the quality of the big players in the industry and set Daddy’s Chicken Shack up for success as they launched into growth mode.

Rich Results

Daddy’s Chicken Shack was THRILLED with the results. The imagery exceeded their expectations and they have successfully rolled out an entire rebrand of the company, facilitating a large franchise launch campaign.