Marie’s is dedicated to making salad dressings with real, premium ingredients and since 1959 they’ve kept their promise. Marie’s agency, High Wide & Handsome connected with us to produce a new print and motion campaign titled – “Unapologetically Marie’s”. The campaign called for 4 print scenarios and a matching video component for each.

Bold Boasts

The mission for this campaign was to showcase how unapologetically awesome the Marie’s products are. An American favorite, Maire’s dressings are full of robust homemade flavors, freshness, quality, and variety.

Ready, Set, GO!

At Dana Hursey Photography, we pride ourselves on working with the needs of the client.
For this campaign it was necessary to execute four different scenarios all in one day to stay within budget.

Efficient & Effective

High Wide & Handsome trusted us to produce this project in the most efficient way. The Dana Hursey team was able to secure a single location that met all the creative needs for the different scenes for the shoot to save the client both time and money. We also made the strategic decision to shoot both the print and motion assets with continuous light sources so that the look and feel across the entire campaign was consistent. This saved enormous amounts of time not having to re-light the same scene for print and then again for motion.

Unapologetically Amazing

The finished product wowed the agency and the client and all partners left the day with smiles on their faces. The High Wide & Handsome team later remarked “Always amazing to work with you, Dana. Thank you for overdelivering once again.” and “Once again, Dana hits a home run with a seamlessly efficient set and gorgeous images!”

Lowe’s is the leading name when you think of home improvements and since 1921 they’ve been committed to helping homeowners, renters, and Pros improve their homes and businesses. Lowe’s approached us to create eight unique scenes to illustrate their “Movers” campaign. Through this campaign, Lowe’s aimed to emphasize to their customers that regardless of whether they are buying a home, selling a home, or renting, Lowe’s is there to help make any move-out or move-in process successful. 

Prominent & Pronounced

The goal for Lowe’s and this campaign was to create imagery that was vibrant, humorous, quirky and distinct to their brand and to the messaging around making any move a breeze. We needed to help their customers feel seen through the stressful and sometimes comical moments of a move through the creative.

All Hands On Deck

The shoot needed to take place in North Carolina near Lowe’s corporate headquarters and had to happen within a short time frame without compromising the delivery of the number of photos required. We also had to be effective in creating consistent but not monotonous assets that spoke to the message of the campaign.

Go Big Or Go Home

The Dana Hursey team managed the production and was able to source a large local stage that housed 8 separate sets that could run simultaneously over the 3 day shoot. The team managed the project efficiently and made the campaign a home-run even when the non-pro animal talent was having “issues” on set. Dana used his expertise to analyze the situation and decided to make magic happen in post-production with the few ‘usable’ shots he captured of the little guy.

Home Run Victory

The “Movers” campaign turned out so well that Lowe’s opted to use the imagery in more markets than was originally planned. The Lowe’s creative team said it was one of the smoothest shoots they had EVER been on.