We just wrapped another project with the great folks at High Wide & Handsome. This time it was for Rosatello Wines. It was a fun project to be a part of as we were producing the print portion of a multimedia campaign. We actually do this a lot, working in tandem with a film crew to make the most efficient use of talent, location, and crew. While it would seem that it might be chaotic, the production was smooth and easy, and given that we had to produce a print ad and a 30 second spot in one day, that is saying something! The key is working TOGETHER. Having done this many times before, I have certainly seen my share of crews working against each other, which has never made sense to me. We are working for the same client and most of the time through the same agency.. all headed toward the same goal. So to have anything other than a mutually supportive attitude is counter productive. But I digress… THIS set was easy, relaxed, super productive and lighthearted! The clients even got into the spirit … which is always Fun!

(I LOVE when clients have have a blast on set!)